Now that the craziness that was the pre- and post-Christmas sales has passed, it is time to welcome the New Year with preparation for the top sales days in the first quarter of 2018. Although traditionally Q4 is the peak season for Amazon sellers – amounting to three-quarters of the year’s total sales – don’t despair in Q1 as there are opportunities to flaunt your goods and increase sales.
Tip 1: Plan Ahead
Single out the special dates you can market your goods around during the first quarter. The third Monday of January is called “Blue Monday” and some think it is the most depressing day of the year. You can spread some joy by promoting your goods and organizing a sale around this day. Valentine’s Day on February 14 is a must if you sell anything considered romantic, plus apparel and jewelry. Mid-February is also Chinese New Year, an occasion for celebration. Mother’s Day in the UK falls on 11 March, the sale will be all about one’s mother. Easter this year comes at the end of March, apart from chocolate, there is so much more you can push.
Tip 2: Prepare Sales and Promotion
Now that you have identified the special dates in the not-so-bleak Q1, think about sales and promotion campaigns, their duration, and the discounts. You can also devise themed promotions such as a fitness and wellness campaign for people whose New Year resolution is to get fit.
Tip 3: Get Your Inventory in Order
Now that you know the meaningful dates you can set a sale and promotion, get your inventory in order. Returns are unavoidable in January when unsatisfactory Christmas presents get sent back, try slashing the price of those returned goods for better inventory flow. Place orders on the items you think have potential, and dig out the leftover items from the previous season.
Tip 4: Partner Up with a Reliable Logistics Service Provider
Timely and safe delivery is the most crucial step in the transaction, especially if the goods are intended to be gifts and have to be transported before a certain date. So put your trust in e·comcargo for dependable and fuss-free logistics services. We take care of pick up, compliance, and last mile fulfilment, so you can sit back and focus on your core business. Our partnership with you will make Q1 a fruitful and prosperous quarter.